The best AI tool for keeping track of leads and follow-ups
If you run one of the small sales teams and keeping track of leads and follow-ups is eating your week, here's the one tool we'd start with, and why. Updated 2026-10-14.
Our top pick: HubSpot
Why it fits: a free CRM that tracks every lead and email with AI-assisted follow-ups.
HubSpot
CRM platform with marketing, sales, and service hubs and built-in AI (Breeze).
Price: Paid tiers see site · Free option: Free CRM ($0/mo, up to 2 users)
Visit HubSpotAlternatives worth a look
Pipedrive
Sales CRM focused on pipeline management, with an AI sales assistant.
Price: From US$14 per seat/month billed annually · Free option: 14-day free trial
Visit PipedriveZoho CRM
CRM for leads, pipeline, and contacts, with a free plan for 3 users.
Price: Standard US$14/user/month · Free option: Free forever for 3 users
Visit Zoho CRMClose
CRM with built-in calling, email, and an AI teammate for sales follow-up.
Price: Solo $9 per user/month · Free option: Free trial, no credit card
Visit CloseFrequently asked questions
What is the best AI tool for keeping track of leads and follow-ups?
For most small sales teams, HubSpot is the best fit: a free CRM that tracks every lead and email with AI-assisted follow-ups. Strong alternatives are Pipedrive, Zoho CRM, Close.
How much does HubSpot cost?
HubSpot: Paid tiers see site. Free option: Free CRM ($0/mo, up to 2 users). Prices were last checked 2026-10-13.
Is there a free AI tool for keeping track of leads and follow-ups?
Yes. HubSpot (Free CRM ($0/mo, up to 2 users)); Pipedrive (14-day free trial); Zoho CRM (Free forever for 3 users); Close (Free trial, no credit card).
Are these rankings paid?
No. Picks are ranked by fit for the problem. Sponsors can buy a clearly labeled "Sponsored" slot, which never changes the order of our picks.