Best CRM for real estate agents

Real estate deals take months or years, and most commissions come from people you followed up with long after the first call. Here is the one tool we would start with, and the alternatives worth comparing. Updated 2026-10-14.

Our top pick: Follow Up Boss

Because it was built for real estate teams, pulling in leads from listing portals and your website and reminding you to follow up until they buy or sell.

Our top pick

Follow Up Boss

Follow Up Boss is more than a real estate CRM. It's a flexible, open platform where top performers build thriving businesses. Get your contacts and team organized, engage with the right people at the right time, and have total visibility…

Price: $58/mo · Free option: Free trial

Visit Follow Up Boss

Alternatives worth a look

Lofty

Lofty is an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package.

Price: Custom pricing · Free option: No free plan

Visit Lofty

HubSpot

CRM platform with marketing, sales, and service hubs and built-in AI (Breeze).

Price: Paid tiers see site · Free option: Free CRM ($0/mo, up to 2 users)

Visit HubSpot

Keap

Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.

Price: $249/mo · Free option: Free trial

Visit Keap

Side by side

Tool	Price	Free option
Follow Up Boss (top pick)	$58/mo	Free trial
Lofty	Custom pricing	No free plan
HubSpot	Paid tiers see site	Free CRM ($0/mo, up to 2 users)
Keap	$249/mo	Free trial

What real estate agents should check before choosing

Does it pull in leads from your lead sources automatically?
Can it set up long-term follow-up plans?
Does it work well on a phone?

A common mistake

Buying a CRM and never importing your past clients. Your sphere is the most valuable list you have.

Frequently asked questions

What is the best CRM for real estate agents?

Our top pick is Follow Up Boss. Because it was built for real estate teams, pulling in leads from listing portals and your website and reminding you to follow up until they buy or sell.

How much does Follow Up Boss cost?

Follow Up Boss: $58/mo. Free option: Free trial. Checked 2026-10-14; confirm on the vendor's site.

What should real estate agents look for in a CRM?

Does it pull in leads from your lead sources automatically? Can it set up long-term follow-up plans? Does it work well on a phone?

Are these rankings paid?

No. Picks are ranked by fit for the job. Sponsored placements are always labeled "Sponsored" and never change the order of our picks.