Best email marketing for real estate agents
Most repeat and referral business comes from staying in front of past clients without being pushy. Here is the one tool we would start with, and the alternatives worth comparing. Updated 2026-10-14.
Our top pick: Constant Contact
Because it makes newsletters, event invites and market updates simple, with friendly support, which suits agents staying in touch with their sphere.
Constant Contact
Email and SMS marketing for small businesses, with event and social tools.
Price: From $20/mo billed annually · Free option: See site
Visit Constant ContactAlternatives worth a look
Mailchimp
Email marketing platform with AI-assisted content and send-time features.
Price: Starts at $20/month (Standard) · Free option: Free under 250 contacts; 14-day free trial
Visit MailchimpKit (ConvertKit)
Email marketing and newsletters built for creators (formerly ConvertKit).
Price: From $33/mo (1,000 subscribers) · Free option: Free plan (up to 10,000 subscribers); 14-day trial
Visit Kit (ConvertKit)Flodesk
With uncompromising design and robust deliverability, Flodesk emails get seen 17% more than industry average.
Price: $35/mo · Free option: Free trial
Visit FlodeskSide by side
| Tool | Price | Free option |
|---|---|---|
| Constant Contact (top pick) | From $20/mo billed annually | See site |
| Mailchimp | Starts at $20/month (Standard) | Free under 250 contacts; 14-day free trial |
| Kit (ConvertKit) | From $33/mo (1,000 subscribers) | Free plan (up to 10,000 subscribers); 14-day trial |
| Flodesk | $35/mo | Free trial |
What real estate agents should check before choosing
- Is it easy to send a simple monthly market update?
- Can you import your contacts from your CRM?
- Are there event and open-house templates?
A common mistake
Sending only listings. Mix in useful local news so people keep opening.
Frequently asked questions
What is the best email marketing for real estate agents?
Our top pick is Constant Contact. Because it makes newsletters, event invites and market updates simple, with friendly support, which suits agents staying in touch with their sphere.
How much does Constant Contact cost?
Constant Contact: From $20/mo billed annually. Free option: See site. Checked 2026-10-13; confirm on the vendor's site.
What should real estate agents look for in an email marketing?
Is it easy to send a simple monthly market update? Can you import your contacts from your CRM? Are there event and open-house templates?
Are these rankings paid?
No. Picks are ranked by fit for the job. Sponsored placements are always labeled "Sponsored" and never change the order of our picks.
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