Best email marketing for online stores
For online stores, automated emails such as abandoned-cart reminders often do more work than one-off newsletters. Here is the one tool we would start with, and the alternatives worth comparing. Updated 2026-10-14.
Our top pick: Klaviyo
Because it connects deeply to Shopify and other store platforms, so abandoned-cart, browse and win-back emails trigger automatically from real purchase data.
Klaviyo
Email and SMS marketing platform for ecommerce with AI features.
Price: See site (paid tiers scale by profiles) · Free option: Free plan (up to 250 profiles, 500 emails/month)
Visit KlaviyoAlternatives worth a look
Omnisend
Omnisend helps ecommerce brands grow with Email & SMS marketing for Shopify, WooCommerce, and more—returning $79 for every $1 spent.
Price: $16/mo · Free option: Free plan
Visit OmnisendMailchimp
Email marketing platform with AI-assisted content and send-time features.
Price: Starts at $20/month (Standard) · Free option: Free under 250 contacts; 14-day free trial
Visit MailchimpAttentive
Learn more about Attentive—the SMS and email platform that brings your customer interactions to life with advanced AI.
Price: Custom pricing · Free option: No free plan
Visit AttentiveSide by side
| Tool | Price | Free option |
|---|---|---|
| Klaviyo (top pick) | See site (paid tiers scale by profiles) | Free plan (up to 250 profiles, 500 emails/month) |
| Omnisend | $16/mo | Free plan |
| Mailchimp | Starts at $20/month (Standard) | Free under 250 contacts; 14-day free trial |
| Attentive | Custom pricing | No free plan |
What online stores should check before choosing
- Does it sync orders and products from your store platform?
- Are abandoned-cart and post-purchase flows ready-made?
- Can you add SMS later in the same tool?
A common mistake
Sending only newsletters and skipping automated flows.
Frequently asked questions
What is the best email marketing for online stores?
Our top pick is Klaviyo. Because it connects deeply to Shopify and other store platforms, so abandoned-cart, browse and win-back emails trigger automatically from real purchase data.
How much does Klaviyo cost?
Klaviyo: See site (paid tiers scale by profiles). Free option: Free plan (up to 250 profiles, 500 emails/month). Checked 2026-10-13; confirm on the vendor's site.
What should online stores look for in an email marketing?
Does it sync orders and products from your store platform? Are abandoned-cart and post-purchase flows ready-made? Can you add SMS later in the same tool?
Are these rankings paid?
No. Picks are ranked by fit for the job. Sponsored placements are always labeled "Sponsored" and never change the order of our picks.