The best AI tool for making short marketing videos
If you run one of the owners with no video team and making short marketing videos is eating your week, here's the one tool we'd start with, and why. Updated 2026-10-14.
Our top pick: CapCut
Why it fits: free, fast editing with AI captions and templates for short-form video.
CapCut
Video editor with AI features for short-form social video.
Price: From $19.99/month (Pro) · Free option: Free plan
Visit CapCutAlternatives worth a look
Descript
Video and podcast editor where you edit media by editing the transcript.
Price: From $16/month (Hobbyist, annual) or $24 monthly · Free option: See site
Visit DescriptSynthesia
AI video generator with AI avatars for training and explainer videos.
Price: Starter $14/month billed yearly ($19 billed monthly) · Free option: Free plan ($0)
Visit SynthesiaCanva
Online design platform with AI features (Magic Studio) for graphics and social posts.
Price: See site (prices not readable) · Free option: Free plan; free trial of Pro
Visit CanvaFrequently asked questions
What is the best AI tool for making short marketing videos?
For most owners with no video team, CapCut is the best fit: free, fast editing with AI captions and templates for short-form video. Strong alternatives are Descript, Synthesia, Canva.
How much does CapCut cost?
CapCut: From $19.99/month (Pro). Free option: Free plan. Prices were last checked 2026-10-13.
Is there a free AI tool for making short marketing videos?
Yes. CapCut (Free plan); Synthesia (Free plan ($0)); Canva (Free plan; free trial of Pro).
Are these rankings paid?
No. Picks are ranked by fit for the problem. Sponsors can buy a clearly labeled "Sponsored" slot, which never changes the order of our picks.