Best proposal software for marketing agencies
Agencies send a lot of proposals, and the speed and polish of each one shape the client's first impression. Here is the one tool we would start with, and the alternatives worth comparing. Updated 2026-10-14.
Our top pick: PandaDoc
Because it combines proposal templates, pricing tables, e-signatures and view tracking, so you know when a client opens the proposal.
PandaDoc
Create, send, and e-sign proposals, quotes, and contracts.
Price: From $19 USD seat/month · Free option: Free plan ($0, e-sign)
Visit PandaDocAlternatives worth a look
Proposify
Proposal software with templates, analytics, and e-signatures.
Price: From $35/user/mo (annual) or $49 monthly · Free option: 14-day trial, no card
Visit ProposifyQwilr
Boost deal velocity with Qwilr's interactive proposal software. Get real-time buyer analytics & close deals faster. Start your free 14-day trial.
Price: $35/mo · Free option: Free trial
Visit QwilrBetter Proposals
Professional proposal templates with e-sign and payments.
Price: From $13 /user per month · Free option: 14-day free trial
Visit Better ProposalsSide by side
| Tool | Price | Free option |
|---|---|---|
| PandaDoc (top pick) | From $19 USD seat/month | Free plan ($0, e-sign) |
| Proposify | From $35/user/mo (annual) or $49 monthly | 14-day trial, no card |
| Qwilr | $35/mo | Free trial |
| Better Proposals | From $13 /user per month | 14-day free trial |
What marketing agencies should check before choosing
- Can you reuse templates and pricing tables?
- Does it have built-in e-signatures?
- Does it show when a proposal was opened?
A common mistake
Sending PDFs by email and never knowing whether the client read them.
Frequently asked questions
What is the best proposal software for marketing agencies?
Our top pick is PandaDoc. Because it combines proposal templates, pricing tables, e-signatures and view tracking, so you know when a client opens the proposal.
How much does PandaDoc cost?
PandaDoc: From $19 USD seat/month. Free option: Free plan ($0, e-sign). Checked 2026-10-13; confirm on the vendor's site.
What should marketing agencies look for in a proposal software?
Can you reuse templates and pricing tables? Does it have built-in e-signatures? Does it show when a proposal was opened?
Are these rankings paid?
No. Picks are ranked by fit for the job. Sponsored placements are always labeled "Sponsored" and never change the order of our picks.