Google Analytics: what it's best for, and what it costs

Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Price: Free · Free option: Free forever plan

Visit Google Analytics

What Google Analytics is used for

Website analytics
Traffic

Good to know

Pricing: Free
Free option: Free forever plan
Category: Website

Pricing source: https://marketingplatform.google.com/about/analytics · Checked 2026-10-14

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